Brand countdown: One week til the big reveal!

If you’ve glimpsed some of the new signage being installed on all our campuses, you’ve gotten a taste. The full reveal at next week’s opening conference, however, will be an unprecedented event for NMC. Never in our nearly 75 years of history have we had a comprehensive brand strategy implemented.

This initial phase of the brand refresh focuses on college-wide needs and high-impact audiences: prospective students, current students, and, of course, you, our employees. Here’s what to expect:

  • New gateway and directional signage – pedestrian and driver-oriented.
  • A fully redesigned suite of admissions materials
  • Environmental branding in some buildings (think accent walls, decals and rugs) with more to come in future phases
  • Welcome Week items for current students
  • Swag, Canva templates, Google templates (like letterhead and syllabi), and basic office supplies for employees

Thanks to Shipping & Receiving, the Bookstore and Facilities for all the work they’ve done over the summer to help us reach this point. It’s a big lift that will take three years to roll out completely, but next week’s reveal is a huge, exciting milestone that we can’t wait to share!

NMC’s Mike McIntosh Car & Truck Show and Tech Division Open House

The 19th Annual Mike McIntosh Memorial Truck & Car Show will be held Saturday, Sept. 6 in front of NMC’s Automotive Tech Building, 2510 Aero Park Drive. Car entry registration is 8 to 11 a.m., and the show itself runs from 11 a.m. to 2 p.m., rain or shine. Food, raffles, music, a silent auction, music, and trophies for cars with the most votes. The registration fee to show is $20, and admission for spectators is free. Learn more at nmc.edu/car-show.

New this year, show attendees can also tour the nearby Aero Park Laboratories, home to NMC’s construction trades and welding programs, and Parsons-Stulen Building, home to engineering technology, electronics and manufacturing. The buildings will be open to the public from 11 a.m. to 2 p.m. and will have guided hands-on-activities for people to explore. Stop in to discover the hands-on programs and cutting-edge equipment (including the NEW 3D Concrete Printer), and meet the instructors shaping the future of skilled trades and technology!

New help desk system improves user experience

To staff from Educational Technologies, Information Technology Services, Systems and LAN Management and Technology Support Services, for implementing Freshservice, a new help desk application, this summer. This new system has many more options that can be used for operational efficiency and improvements in the user experience. Submit a help desk ticket or service request at helpdesk.nmc.edu.


Who’s been a Hawk Owl Helper or Hero for you? Let us know at publicrelations@nmc.edu!

Media mentions for August 11, 2025

The following college events and stories have appeared in the media recently. We want to share your media involvement too. Please send information about your NMC-related interview or appearance to publicrelations@nmc.edu. If possible, please include a link to the piece and information about where and when it was used.

Please note access to some stories may be limited by paywalls set up by the media outlet. This includes the Traverse City Record-Eagle, which limits free clicks to five per month. You may also read Record-Eagle articles in the print edition at the NMC Library.

Long trek to Lone Star state sparked plan for SC maritime academy
News Break, Aug. 9 (more…)

McDonald named MCCA’s outstanding faculty member

TRAVERSE CITY — NMC is proud to share that business faculty member Kristy McDonald received the 2025 Outstanding Faculty Award from the Michigan Community College Association for her commitment to experiential learning and transformative student engagement. McDonald also co-directs NMC’s Experiential Learning Institute and is renowned for her classes structured around semester-long experiential learning projects. She was the 2012 recipient of NMC’s Imogene Wise Faculty Excellence Award.

McDonald was among several award recipients, including Gov. Gretchen Whitmer, at the MCCA’s summer conference, held last week on Mackinac Island. The official MCCA release includes links to downloadable photos.

Release date: AUGUST 6, 2025

For more information:

Cari Noga
NMC Communications Director
cnoga@nmc.edu
(231) 392-1800 (Call or text)

 

NON-DISCRIMINATION POLICY NOTICE

Northwestern Michigan College does not discriminate in admission, campus activities, education, employment, housing, public accommodation or public service on the basis of age, color, creed, disability, gender identity/expression, handicap, height, marital or familial status, national origin, political affiliation, race, religion, sex, sexual orientation, service in the military, veteran’s status, weight, or any other legally protected status under federal, state, or local law. No act of retaliation shall occur to any person making a charge, filing a complaint, testifying or participating in any discrimination investigation or proceeding. nmc.edu/non-discrimination

Media mentions for August 4, 2025

The following college events and stories have appeared in the media recently. We want to share your media involvement too. Please send information about your NMC-related interview or appearance to publicrelations@nmc.edu. If possible, please include a link to the piece and information about where and when it was used.

Please note access to some stories may be limited by paywalls set up by the media outlet. This includes the Traverse City Record-Eagle, which limits free clicks to five per month. You may also read Record-Eagle articles in the print edition at the NMC Library.

10 Gorgeous Lake Towns In Michigan That Are Perfect For Stress-Free Day Trips
Family Destination Guide, Aug. 2
(more…)

Kudos!

Kudos to David Hosler & Chris Little. A big thanks to David and Chris for diligently working to restore my Edge bookmarks! I know it was quite a challenge and took way more time than anyone was anticipating. Again, thank you for making my life so much easier!


Experts suggest maintaining an “attitude of gratitude” increases positivity for yourself and for others. Please encourage your colleagues by submitting a KUDOS. Let them know you appreciate their hard work and are thinking of them!

Welcome our newest hires

These employees recently started working at the college. Let’s welcome them to the NMC community!

    • Jack Rogers, supplemental employee — Technology Support Assistant
    • Charles Burch — Adjunct HVAC & Plumbing Instructor
    • Margaret Walters — Adjunct English Composition Instructor
    • Kevin Bishop — Adjunct History Instructor
    • Aaron Gage — Adjunct Clinical Nursing BSN Instructor
    • Brendan Lukomski — Adjunct Math Instructor
    • Susan Bristow — Adjunct Clinical Nursing BSN Instructor
    • Danielle Pung — Adjunct Clinical Nursing BSN Instructor
    • Kyle Hudson — Adjunct Certified Flight Instructor
    • Ralph Ford V, student employee — Aviation Line Crew

Brand countdown: Two weeks to go – and why now, anyway?

As we all know, higher education is changing fast. There are fewer students, more competition, and shifting expectations. A clear, compelling brand helps NMC stand out, connect with students, and stay strong. It helps us speak with one voice, focus on what sets us apart, and attract the students, partners, and resources that will shape our future. It’s not just about being seen, it’s about being understood.

In addition, NMC has grown in powerful ways, through new programs, deeper partnerships, and a commitment to innovation. Our updated brand reflects all that momentum. It honors where we’ve been, but is designed to help us move forward together.

What does all that mean for you? Will it change how you do your job? Yes and no. It probably won’t change your day to day tasks. 

Whether you teach, advise, clean, cook, plan, lead or support, this brand belongs to you. The way we talk about the college, how we welcome people and the stories we tell all shape NMC’s reputation, which is part and parcel of the brand. Rest assured, though, you’ll be supported throughout the rollout with information, training, swag, and tools, all located in a convenient online hub, to make this easy and meaningful.

Strategic Plan 2026-2029

NMC NEXT came to a close on June 30. An amazing amount of work was accomplished in the last three years! Look for a summary of the plan, including successes and opportunities at an upcoming Board of Trustees meeting. THANK YOU to all who played important roles in its success! 

Since June, the Strategic Initiatives team has been gathering feedback for the development of the next strategic plan that is expected to launch in early 2026. Approximately 80% of the strategies will be carryover strategies as they align with college priorities. Another 20% will be new, emerging topics.

The Strategic Plan Steering Committee helped validate a timeline and provided some initial feedback. Leadership Council hosted a workshop dedicated to preliminary strategy development, providing strong guidance and ideas to revise and improve the strategies. Work will be ongoing with both groups.

In addition, a number of outreach/brainstorming sessions will be scheduled with departments, programs and employee/student groups this fall. Look for those invitations to be forthcoming as we look to launch the next strategic plan! As always, we appreciate your thoughts and comments, and urge you to use this feedback form.

Check the Intercom space for timely updates on the development of the forthcoming strategic plan. If you would like additional information or have suggestions on what critical updates we can provide to keep you informed, please contact Jason Slade at jslade@nmc.edu

Great Lakes Blue Tech Challenge semi-finalists announced

CONGRATULATIONS to Traverse City’s Wave Lumina, which makes its home in NMC’s Parsons-Stulen Building, and the nine other teams that surged ahead to the semi-finals of the Great Lakes Blue Tech Challenge—an NMC-sponsored competition that addresses important issues facing the Great Lakes and its watershed.

Michigan is home to four of these innovators, who are on the brink of transforming freshwater science and technology, and will pitch their groundbreaking solutions live via Zoom on August 1 before a panel of judges. The top three pitches will move on to the final round on October 1 at the Oceans25 conference in Chicago!

The stakes are high: $60,000 in prize money! Their ideas could revolutionize how we understand, protect, and utilize our most vital freshwater resources.

 

Scholarship Open returns to support NMC students

Thanks to the NMC Foundation team, who is bringing back the Scholarship Open, presented by Bill & Susie Janis, on Wednesday, Aug. 6 after a four-year hiatus. First held in 1982, the Scholarship Open has raised over $2 million for scholarships, making higher education accessible for thousands of NMC students. There’s still time to golf, sponsor or volunteer!


Who’s been a Hawk Owl Helper or Hero for you? Let us know at publicrelations@nmc.edu!

Media mentions for July 28, 2025

The following college events and stories have appeared in the media recently. We want to share your media involvement too. Please send information about your NMC-related interview or appearance to publicrelations@nmc.edu. If possible, please include a link to the piece and information about where and when it was used.

Please note access to some stories may be limited by paywalls set up by the media outlet. This includes the Traverse City Record-Eagle, which limits free clicks to five per month. You may also read Record-Eagle articles in the print edition at the NMC Library.

A Museum for All: Dennos Museum Center
The Northern Express, July 27
(more…)

Volunteers sought for Welcome Week 2025

Welcome Week 2025 is Aug. 21–26. The Welcome Week planning committee is currently organizing a series of engaging events for our students and is seeking additional support for a select number of events. You can help make Welcome Week a success by signing up to volunteer. Volunteers for the East Hall move-in on Friday, Aug. 22 are especially needed. 

 

For questions, please contact Katy Knight at cknight@nmc.edu.