The value proposition and our business model
Timothy J. Nelson, President, Northwestern Michigan College
A fundamental question for any organization, profit or not, is, “What do we do for whom at what value?” The answers to this ultimately define the business model for the enterprise. This then informs the cost structure, the market, and the pricing and revenue practices for the organization. The current trend of students paying more in absolute and proportionate share of the cost to operate the college has limits and may postpone answering this fundamental question (College Board Advocacy & Policy Center, 2012). In community colleges, tuition alone does not generate enough revenue to create a positive net margin. There is a saying, “No margin, no mission.”
The traditional revenue model for community colleges is different among the 50 states. (Education Commission of the States, 2000) In Michigan, the original bargain was said to be one-third each for local, state, and students. Today, state funding is a combination of legacy and a funding distribution formula adopted in 2007. (Jonasson, 2013)