Public Relations and Marketing
- Conducted first community tour, with 22 people in attendance touring Great Lakes, Aero Park and main campuses
- Published “Third 20 Years” book
- Won gold awards from the National Council for Marketing and Public Relations for brochure series (strategic directions, innovation, facts, global opportunities) and outdoor advertising
- Launched the Explore NMC blog
- Created new TV and radio commercials
- Coordinated special section on NMC in the Traverse City Business News
- Conducted Media Preferences Survey
- NMC Facebook followers now exceed 6,000 (it was 1,400 in July 2012)
- Created NMC Instagram account