If you’ve glimpsed some of the new signage being installed on all our campuses, you’ve gotten a taste. The full reveal at next week’s opening conference, however, will be an unprecedented event for NMC. Never in our nearly 75 years of history have we had a comprehensive brand strategy implemented.
This initial phase of the brand refresh focuses on college-wide needs and high-impact audiences: prospective students, current students, and, of course, you, our employees. Here’s what to expect:
- New gateway and directional signage – pedestrian and driver-oriented.
- A fully redesigned suite of admissions materials
- Environmental branding in some buildings (think accent walls, decals and rugs) with more to come in future phases
- Welcome Week items for current students
- Swag, Canva templates, Google templates (like letterhead and syllabi), and basic office supplies for employees
Thanks to Shipping & Receiving, the Bookstore and Facilities for all the work they’ve done over the summer to help us reach this point. It’s a big lift that will take three years to roll out completely, but next week’s reveal is a huge, exciting milestone that we can’t wait to share!